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聚焦丨农业品牌建设需要多方合力推进

来源: 南方日报网络版     时间: 2019年07月23日 06:29:15
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(应)(该)(大)(力)(推)(进)(区)(域)(公)(用)(品)(牌)(建)(设)(
区)(域)(公)(用)(品)(牌)(的)(发)(展)(有)(利)(于)(地)(方)(政)(府)(立)(足)(产)(业)(优)(势)(,保)(护)(优)(质)(特)(色)(资)(源)(、推)(动)(产)(业)(转)(型)(升)(级)(,可)(以)(带)(动)(企)(业)(品)(牌)(和)(产)(品)(品)(牌)(的)(发)(展)(,从)(而)(可)(以)(推)(动)(整)(个)(农)(业)(品)(牌)(的)(发)(展)(。
陆)(娟)(认)(为)(,推)(进)(我)(国)(的)(区)(域)(公)(用)(品)(牌)(建)(设)(可)(以)(通)(过)(挖)(掘)(和)(整)(合)(农)(业)(资)(源)(、加)(强)(品)(牌)(认)(证)(与)(塑)(造)(品)(牌)(形)(象)(、制)(定)(区)(域)(公)(用)(品)(牌)(生)(产)(管)(理)(和)(流)(通)(标)(准)(、探)(索)(区)(域)(公)(用)(品)(牌)(的)(经)(营)(模)(式)(与)(监)(管)(机)(制)(等)(几)(方)(面)(进)(行)(。
第)(一)(,区)(域)(公)(用)(品)(牌)(建)(设)(,必)(须)(从)(挖)(掘)(和)(整)(合)(优)(势)(农)(业)(资)(源)(开)(始)(。可)(以)(挖)(掘)(和)(整)(合)(的)(农)(业)(资)(源)(包)(括)(:自)(然)(资)(源)(,如)(独)(特)(的)(物)(种)(、得)(天)(独)(厚)(的)(地)(理)(位)(置)(等)(;传)(统)(加)(工)(工)(艺)(资)(源)(,地)(方)(传)(统)(加)(工)(工)(艺)(是)(人)(类)(智)(慧)(的)(创)(造)(,经)(过)(这)(些)(加)(工)(工)(艺)(加)(工)(的)(农)(产)(品)(可)(以)(变)(成)(了)(千)(年)(流)(传)(的)(著)(名)(品)(牌)(,比)(如)(,金)(华)(火)(腿)(、西)(湖)(龙)(井)(等)(;文)(化)(民)(俗)(资)(源)(,包)(括)(历)(史)(文)(化)(民)(俗)(、历)(史)(名)(人)(、历)(史)(文)(化)(特)(色)(、民)(俗)(故)(事)(等)(。
第)(二)(,加)(强)(品)(牌)(认)(证)(是)(推)(进)(区)(域)(公)(用)(品)(牌)(建)(设)(的)(关)(键)(。首)(先)(要)(明)(确)(认)(证)(机)(构)(,应)(建)(立)(农)(业)(主)(管)(部)(门)(为)(主)(体)(的)(认)(证)(机)(构)(,充)(分)(发)(挥)(农)(业)(部)(门)(在)(区)(域)(公)(用)(品)(牌)(认)(证)(中)(的)(主)(导)(作)(用)(;其)(次)(是)(确)(定)(认)(证)(内)(容)(,包)(括)(区)(域)(公)(用)(品)(牌)(产)(品)(的)(品)(质)(特)(征)(、生)(产)(区)(域)(、销)(售)(范)(围)(、品)(牌)(名)(称)(和)(标)(识)(、品)(牌)(的)(注)(册)(主)(体)(和)(经)(营)(主)(体)(、品)(牌)(的)(知)(名)(度)(等)(;再)(次)(是)(建)(立)(适)(应)(我)(国)(国)(情)(的)(区)(域)(公)(用)(品)(牌)(认)(证)(标)(准)(与)(认)(证)(范)(围)(。
第)(三)(,制)(定)(区)(域)(公)(用)(品)(牌)(生)(产)(管)(理)(和)(流)(通)(标)(准)(,是)(推)(进)(区)(域)(公)(用)(品)(牌)(建)(设)(持)(续)(进)(行)(的)(保)(证)(。要)(做)(到)(:一)(是)(支)(持)(申)(报)(农)(产)(品)(地)(理)(标)(志)(登)(记)(保)(护)(,制)(定)(区)(域)(公)(用)(品)(牌)(产)(品)(生)(产)(的)(地)(理)(位)(置)(、产)(地)(环)(境)(、生)(产)(规)(程)(及)(加)(工)(工)(艺)(流)(程)(等)(标)(准)(;二)(是)(建)(立)(产)(品)(准)(入)(退)(出)(机)(制)(与)(流)(通)(标)(准)(,以)(保)(证)(区)(域)(公)(用)(品)(牌)(合)(理)(、健)(康)(发)(展)(。
第)(四)(,我)(国)(的)(区)(域)(公)(用)(品)(牌)(建)(设)(尚)(在)(摸)(索)(阶)(段)(,要)(依)(托)(行)(业)(协)(会)(或)(产)(业)(联)(盟)(,不)(断)(探)(索)(区)(域)(公)(用)(品)(牌)(的)(经)(营)(模)(式)(与)(监)(管)(机)(制)(。通)(过)(国)(内)(外)(案)(例)(研)(究)(,借)(鉴)(国)(内)(外)(成)(功)(经)(验)(,围)(绕)(经)(营)(、授)(权)(、激)(励)(、风)(险)(管)(理)(与)(市)(场)(监)(管)(等)(探)(索)(区)(域)(公)(用)(品)(牌)(的)(经)(营)(模)(式)(与)(监)(管)(机)(制)(。强)(化)(和)(提)(升)(区)(域)(公)(用)(品)(牌)(的)(影)(响)(力)(与)(市)(场)(竞)(争)(力)(。
要)(引)(导)(推)(动)(企)(业)(品)(牌)(建)(设)(
企)(业)(是)(品)(牌)(建)(设)(的)(主)(体)(,只)(有)(企)(业)(品)(牌)(的)(发)(展)(,才)(能)(促)(进)(区)(域)(公)(用)(品)(牌)(与)(产)(品)(品)(牌)(的)(发)(展)(。
陆)(娟)(认)(为)(,企)(业)(品)(牌)(建)(设)(包)(括)(加)(强)(质)(量)(管)(理)(认)(证)(工)(作)(,提)(高)(农)(业)(企)(业)(产)(品)(质)(量)(标)(准)(;支)(持)(企)(业)(技)(术)(创)(新)(,提)(升)(产)(品)(档)(次)(,塑)(造)(品)(牌)(核)(心)(价)(值)(;鼓)(励)(企)(业)(创)(建)(诚)(信)(体)(系)(,提)(升)(服)(务)(质)(量)(,打)(造)(企)(业)(文)(化)(;以)(农)(业)(产)(业)(化)(龙)(头)(企)(业)(为)(主)(,打)(造)(一)(批)(具)(有)(国)(际)(视)(野)(、极)(具)(时)(代)(创)(新)(力)(的)(优)(秀)(企)(业)(品)(牌)(。
首)(先)(,农)(业)(企)(业)(在)(品)(牌)(创)(建)(过)(程)(中)(,必)(须)(不)(断)(加)(强)(质)(量)(管)(理)(体)(系)(、环)(境)(体)(系)(认)(证)(工)(作)(,提)(高)(农)(业)(企)(业)(产)(品)(质)(量)(标)(准)(。提)(高)(农)(业)(品)(牌)(经)(营)(主)(体)(标)(准)(化)(生)(产)(的)(意)(识)(,推)(进)(标)(准)(化)(生)(产)(基)(地)(建)(设)(,全)(面)(推)(进)(农)(产)(品)(质)(量)(提)(升)(工)(作)(,为)(企)(业)(品)(牌)(做)(大)(做)(强)(夯)(实)(质)(量)(基)(础)(关)(。
其)(次)(,要)(通)(过)(不)(断)(推)(动)(技)(术)(创)(新)(,改)(良)(生)(产)(工)(艺)(,优)(化)(包)(装)(设)(计)(,提)(升)(产)(品)(档)(次)(,释)(放)(潜)(在)(品)(牌)(创)(建)(能)(力)(。在)(生)(产)(加)(工)(技)(术)(方)(面)(,加)(强)(农)(产)(品)(生)(产)(、加)(工)(环)(节)(技)(术)(改)(造)(和)(设)(备)(引)(进)(,优)(化)(传)(统)(生)(产)(加)(工)(工)(艺)(,发)(展)(精)(深)(加)(工)(,拓)(展)(价)(值)(链)(。在)(管)(理)(技)(术)(方)(面)(,采)(用)(科)(学)(的)(管)(理)(制)(度)(和)(方)(法)(,提)(高)(农)(业)(品)(牌)(经)(营)(管)(理)(水)(平)(,建)(立)(其)(物)(联)(网)(农)(产)(品)(质)(量)(安)(全)(追)(溯)(平)(台)(,对)(农)(产)(品)(的)(生)(产)(、加)(工)(、储)(存)(、运)(输)(、销)(售)(环)(节)(进)(行)(全)(过)(程)(监)(管)(;搭)(建)(现)(代)(化)(的)(仓)(储)(物)(流)(平)(台)(,优)(化)(农)(产)(品)(供)(应)(链)(。
再)(次)(,农)(业)(企)(业)(应)(当)(将)(诚)(信)(经)(营)(作)(为)(企)(业)(文)(化)(的)(一)(部)(分)(,树)(立)(可)(靠)(、可)(信)(赖)(的)(品)(牌)(形)(象)(,提)(高)(企)(业)(品)(牌)(的)(公)(信)(力)(。同)(时)(,应)(当)(推)(进)(农)(产)(品)(质)(量)(诚)(信)(体)(系)(的)(建)(立)(,搭)(建)(以)(组)(织)(机)(构)(代)(码)(实)(名)(制)(为)(基)(础)(、以)(物)(品)(编)(码)(管)(理)(为)(追)(溯)(手)(段)(的)(农)(产)(品)(质)(量)(信)(用)(信)(息)(平)(台)(,定)(期)(对)(农)(产)(品)(的)(质)(量)(信)(息)(进)(行)(统)(计)(和)(发)(布)(;完)(善)(农)(业)(品)(牌)(经)(营)(主)(体)(的)(质)(量)(信)(用)(档)(案)(和)(农)(产)(品)(质)(量)(信)(用)(信)(息)(记)(录)(,建)(立)(质)(量)(信)(用)(评)(价)(体)(系)(,对)(出)(现)(农)(产)(品)(质)(量)(问)(题)(的)(经)(营)(主)(体)(进)(行)(曝)(光)(和)(惩)(戒)(。
最)(后)(,农)(业)(品)(牌)(要)(走)(出)(国)(门)(,要)(有)(强)(大)(的)(企)(业)(品)(牌)(引)(领)(并)(形)(成)(产)(业)(集)(群)(。因)(此)(,必)(须)(要)(利)(用)(好)(税)(收)(、公)(共)(财)(政)(投)(入)(、补)(贴)(和)(金)(融)(信)(贷)(等)(支)(农)(政)(策)(,重)(点)(向)(把)(握)(市)(场)(需)(求)(准)(、产)(品)(技)(术)(含)(量)(高)(、预)(期)(经)(济)(效)(益)(好)(、示)(范)(带)(动)(作)(用)(强)(的)(企)(业)(倾)(斜)(;搭)(建)(品)(牌)(宣)(传)(推)(介)(的)(渠)(道)(,鼓)(励)(、支)(持)(企)(业)(通)(过)(加)(强)(品)(牌)(宣)(传)(、渠)(道)(开)(拓)(和)(产)(品)(促)(销)(提)(高)(品)(牌)(的)(知)(名)(度)(、美)(誉)(度)(和)(客)(户)(忠)(诚)(度)(。以)(龙)(头)(企)(业)(为)(基)(础)(,带)(动)(上)(下)(游)(产)(业)(和)(一)(二)(三)(产)(业)(的)(融)(合)(发)(展)(,打)(造)(一)(批)(具)(有)(国)(际)(视)(野)(、极)(具)(时)(代)(创)(新)(力)(的)(优)(秀)(企)(业)(品)(牌)(,并)(发)(挥)(龙)(头)(企)(业)(的)(引)(领)(示)(范)(作)(用)(,带)(动)(农)(业)(品)(牌)(的)(发)(展)(壮)(大)(。
政)(府)(要)(做)(好)(农)(业)(品)(牌)(建)(设)(的)(保)(障)(工)(作)(
粮)(油)(、果)(品)(、茶)(叶)(等)(大)(宗)(农)(产)(品)(是)(消)(费)(者)(食)(物)(需)(求)(的)(基)(础)(产)(品)(,也)(是)(广)(大)(居)(民)(的)(生)(活)(必)(需)(品)(。陆)(娟)(认)(为)(,通)(过)(加)(强)(以)(提)(高)(质)(量)(为)(核)(心)(大)(宗)(农)(产)(品)(品)(牌)(建)(设)(,可)(以)(从)(根)(本)(上)(满)(足)(整)(个)(社)(会)(的)(消)(费)(升)(级)(。大)(宗)(农)(产)(品)(品)(牌)(建)(设)(可)(以)(从)(提)(高)(产)(品)(质)(量)(、加)(强)(宣)(传)(推)(介)(、提)(升)(品)(牌)(创)(建)(能)(力)(三)(个)(方)(面)(进)(行)(。
同)(时)(,陆)(娟)(认)(为)(,政)(府)(做)(好)(农)(业)(品)(牌)(建)(设)(的)(保)(障)(工)(作)(,对)(于)(促)(进)(农)(业)(品)(牌)(的)(健)(康)(发)(展)(至)(关)(重)(要)(。具)(体)(包)(括)(以)(下)(几)(个)(方)(面)(。
夯)(实)(农)(业)(品)(牌)(培)(育)(基)(础)(。通)(过)(培)(育)(品)(牌)(创)(建)(主)(体)(、制)(定)(农)(产)(品)(质)(量)(标)(准)(体)(系)(、完)(善)(“三)(品)(一)(标)(”认)(证)(体)(系)(、加)(强)(相)(关)(主)(体)(行)(为)(监)(管)(等)(,夯)(实)(农)(业)(品)(牌)(培)(育)(基)(础)(。
健)(全)(农)(业)(品)(牌)(政)(策)(体)(系)(。建)(立)(健)(全)(包)(含)(农)(业)(品)(牌)(财)(政)(政)(策)(和)(产)(业)(等)(其)(他)(政)(策)(的)(农)(业)(品)(牌)(政)(策)(体)(系)(。财)(政)(政)(策)(包)(括)(金)(融)(扶)(持)(政)(策)(、财)(政)(补)(贴)(政)(策)(、税)(收)(优)(惠)(政)(策)(等)(,产)(业)(其)(他)(政)(策)(包)(括)(产)(业)(结)(构)(与)(组)(织)(、产)(业)(区)(域)(布)(局)(、环)(境)(、科)(技)(、人)(才)(培)(养)(、品)(牌)(保)(护)(等)(。
完)(善)(农)(业)(品)(牌)(发)(展)(机)(制)(模)(式)(。完)(善)(以)(工)(作)(机)(制)(、激)(励)(机)(制)(、品)(牌)(保)(护)(机)(制)(、品)(牌)(监)(管)(机)(制)(为)(核)(心)(的)(农)(业)(品)(牌)(发)(展)(机)(制)(模)(式)(。
引)(导)(扶)(持)(集)(聚)(优)(势)(资)(源)(。资)(源)(是)(一)(个)(地)(方)(农)(业)(经)(济)(发)(展)(的)(基)(础)(,发)(展)(农)(业)(品)(牌)(必)(须)(依)(托)(一)(定)(的)(资)(源)(优)(势)(。因)(此)(,必)(须)(引)(导)(扶)(持)(集)(聚)(优)(势)(资)(源)(。优)(势)(资)(源)(的)(集)(聚)(包)(括)(产)(品)(本)(有)(资)(源)(的)(挖)(掘)(、产)(地)(资)(源)(和)(品)(类)(资)(源)(的)(发)(现)(、政)(府)(资)(源)(的)(利)(用)(、企)(业)(发)(展)(资)(源)(的)(积)(累)(。
保)(护)(传)(承)(弘)(扬)(农)(耕)(文)(化)(。农)(耕)(文)(化)(是)(我)(国)(农)(业)(的)(宝)(贵)(财)(富)(,是)(中)(华)(文)(化)(的)(重)(要)(组)(成)(部)(分)(。我)(国)(农)(耕)(文)(化)(源)(远)(流)(长)(、内)(容)(丰)(富)(,我)(们)(的)(先)(祖)(们)(世)(世)(代)(代)(凭)(借)(着)(独)(特)(而)(多)(样)(的)(自)(然)(条)(件)(和)(勤)(劳)(与)(智)(慧)(,创)(造)(了)(种)(类)(繁)(多)(、特)(色)(明)(显)(、经)(济)(与)(生)(态)(价)(值)(高)(度)(统)(一)(的)(农)(耕)(文)(化)(。在)(农)(业)(品)(牌)(建)(设)(中)(通)(过)(保)(护)(传)(承)(弘)(扬)(农)(耕)(文)(化)(,可)(以)(使)(我)(国)(农)(业)(品)(牌)(发)(展)(更)(有)(活)(力)(和)(魅)(力)(。
强)(化)(农)(业)(品)(牌)(监)(管)(保)(护)(。加)(强)(生)(产)(经)(营)(者)(自)(律)(管)(理)(,建)(立)(诚)(信)(体)(系)(。加)(大)(市)(场)(监)(管)(力)(度)(,加)(强)(部)(门)(联)(动)(,打)(击)(伪)(造)(冒)(用)(行)(为)(,树)(立)(打)(假)(维)(权)(的)(社)(会)(正)(气)(,形)(成)(全)(社)(会)(关)(注)(、维)(护)(品)(牌)(保)(护)(的)(良)(性)(氛)(围)(,提)(升)(农)(业)(品)(牌)(的)(信)(誉)(信)(用)(。
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